JUSTIN MINGI CHO

ENTREPRENEUR BUILDER WRITER

Justin Mingi Cho - Entrepreneur, startup founder and business builder profile picture

I build products, gather people, and occasionally go golf.

Building Baseline, an app for finding health problems before it becomes a problem, and Oneum, a wellness house.

SEOUL BERKELEY SF SEOUL

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“How big would you dream if you knew you couldn’t fail?”

NOTES

Thoughts on building companies, making decisions, and creating meaningful work.

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On Making Decisions That Define You

Decisions aren’t isolated. They reflect the habits, beliefs, and patterns you’ve built—and if you’re not satisfied with them, you can change today to reshape tomorrow.

On Building Habits That Last

Lasting change isn’t about willpower—it’s about systems. Build an environment where the right choice is automatic.

Small Teams, Big Impact

The hidden advantages of staying lean—why small teams often outperform big ones, and how leverage beats headcount.

PHOTOS

Moments from building companies, living life, and connecting with friends.

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Justin Mingi Cho pitching ocena at the Chung Ju-yung Startup CompetitionJustin exploring Yosemite National ParkJustin with Korean Business Organization (KBO) members at a team dinnerJustin at 정주영 창업경진대회 Chung Ju-yung Startup Competition for ocena conference booth

CONTACT

Feel free to reach out if you’d like to just talk or collaborate.